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The Lisa Ekus Group LLC, Hatfield, MA 413-247-9325
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Press Release

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Mex-Tex Cover Image.  Click to enlarge.


MEX TEX
Traditional Tex-Mex Taste
by Matt Martinez, Jr.

Bright Sky Press
September 2006
Full-color photographs throughout
$29.95/hardcover
ISBN: 1-931721-69-6

Sample recipe

Contact: Dalyn A. Miller
Lisa Ekus Public Relations
617-504-6869
dalyn@dalynmillerpr.com

For more than 50 years, Matt's El Rancho has been an institution in Austin, Texas, serving up delicious and authentic Tex-Mex cuisine to locals and dignitaries alike. With MEX TEX: Traditional Tex-Mex Taste, the latest cookbook by Texas Restaurant Hall of Honor inductee Matt Martinez, Jr., readers can sample favorites from the family restaurant right in their own homes! The book pays homage to the famous restaurant while honoring the traditional methods and native ingredients the family has used for a half a century.

MEX TEX introduces readers to the unique "prairie/range" style of cooking, a similar technique used by cowboys. With a focus on indigenous, high flavor, low fat foods with Southern roots, Matt and his family have developed hundreds of recipes and spice combinations as well as putting their own twist on traditional recipes that ensure unique, delicious flavor time after time. Some of the recipes include:

  • Chiles Relleņos
  • Homestyle Guacamole
  • Chili de Joya "Home Style" Hot Sauce
  • Avocado Soup
  • Carne Asada and more

MEX TEX offers readers more than 150 delicious, easy, restaurant quality Tex Mex recipes that people can enjoy in their own homes. It will walk readers through the ease of cooking this peasant food that has wowed presidents and statesman, celebrities and everyday people from every corner of the world. It's a food that celebrates history, spirit, texture and gastronomical satisfaction. Each recipe also includes a color photograph of the finished dish.

About the Author

Matt G. Martinez, Jr. was born and raised in Austin, Texas. His grandfather opened Austin's first Tex-Mex restaurant in 1925, and he grew up working in his family's restaurant. Since 1952, Matt's El Rancho has provided the Austin area with authentic Tex-Mex food in a great family atmosphere. Matt has continued his family's tradition with many successful restaurants, including Matt's Rancho Martinez in Dallas, TX.

In 2000, Matt was inducted into the Texas Restaurant Hall of Honor. He's also had the honor of personally cooking for the late President Lyndon B. Johnson, for President George W. Bush when he was governor of Texas and for countless celebrities, including his all-time favorite, Julia Child. Matt and his wife, Estella, reside in Dallas.




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