Press Release
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FOOD MADE FAST Series
from Williams-Sonoma
Oxmoor House
February 2007
$17.95/hardcover
Color photographs throughout
ISBN:
0-8487-3144-1 (Seafood)
0-8487-3145-X (Grilling)
0-8487-3146-8 (Salad)
0-8487-3148-4 (Asian)
Sample recipe
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Contact: Trina Kaye
Lisa Ekus Public Relations
310-915-0970
TrinaKaye@tkopr.com
"Time is always of the essence when it comes to preparing a meal. Our FOOD MADE FAST series delivers the quality you expect from Williams-Sonoma, along with time-saving recipes. Everything needed, from soup to nuts, is in this must-have cookbook series."
Brian Carnahan, Publisher, Oxmoor House
Supermarkets and farmer's markets offer consumers a cornucopia of fresh fruits and vegetables, fish, meat, and exotic spices. And this spring, Williams-Sonoma-America's favorite source for culinary cookware, supplies, books, and kitchen inspiration-helps home cooks turn this abundant harvest into tasty meals in minutes with four new cookbooks.
Part of the thirteen-volume FOOD MADE FAST series that debuted last fall, Asian, Grilling, Salad, and Seafood bring the familiar and the exotic to the kitchen table. True to the high-quality of the Williams-Sonoma brand, and developed with the close involvement of founder Chuck Williams, each FOOD MADE FAST title contains more than 90 full-color photographs and 40 recipes-all of which require no more than three preparation steps and twelve readily available ingredients.
"Nowadays, we are more concerned about what we eat," says Williams, who founded the company in 1947. "We want to sit down to meals that are both delicious and good for us. But our lives are more hectic than ever before, leaving us less time to cook. The recipes in this new set of FOOD MADE FAST cookbooks offer remarkable variety in style and flavor, and are the ideal solution for today's busy home cook."
A sampling of recipes from the four new books includes:
- Miso-Glazed Scallops with Asian Slaw (Asian)
- Beef with Ginger & Caramelized Onions (Asian)
- Summer Vegetable Kebabs (Grilling)
- Orange-Chipotle Chicken with Corn (Grilling)
- Spinach, Pear & Walnut Salad (Salad)
- Lentil, Bacon & Frisée Salad (Salad)
- Seared Salmon with Potatoes (Seafood)
- Seafood Paella (Seafood)
Designed for the home cook who is short on time, the FOOD MADE FAST cookbook series is informal and accessible to cooks of all ages and ability. Written by such noted authors as Brigit Binns, Jay Harlow, and Rick Rodgers, each book offers creative, easy-to-prepare recipes, helpful tips, and time-saving techniques. In addition, each book identifies the secrets to cooking delicious meals with minimal time and effort: keeping a well-stocked pantry, planning ahead, and using fresh, seasonal ingredients.
The contents of each of the FOOD MADE FAST books are cleverly divided into helpful categories, specifying how long each recipe will take. Categories include:
- 30 Minutes Start to Finish
- 20 Minutes Start to Finish
- 15 Minutes Hands-On Time
- Make More to Store
Each book also provides the home cook with:
- Tips for choosing and preparing produce and seafood
- Meal planning suggestions that make cooking fast and easy
- Guidelines for keeping a well-stocked pantry
- Tips for efficient shopping
Simply put, FOOD MADE FAST is about good food prepared quickly and easily.
About the Williams-Sonoma Series Spokesperson
With more than 14 cookbooks to her credit, Brigit Binns is the ideal spokesperson for Williams-Sonoma's latest cookbook series, FOOD MADE FAST. Binns, who began her culinary education during a ten-year residence in Europe, has written a number of Williams-Sonoma titles, including Sauce, Breakfast, Hors d'Oeuvre, and
Complete Grilling. In addition to serving as spokesperson for the series, Binns is also one of its noted authors. The delicious, easy-to-prepare recipes in her book, Salad, rely on readily available, seasonal ingredients and elevate a simple salad into a satisfying main course.
The final titles in this thirteen-book series — Appetizers, Desserts, Main Dishes, and Vegetarian — will be released in fall 2007.
About Oxmoor House
Oxmoor House, the book division of Southern Progress Corporation, is recognized as one of the leading lifestyle publishers in the country. Oxmoor House creates and markets superb books for popular Southern Progress magazines such as Southern Living, Cooking Light, Health, and Sunset — and also licenses strong brand names for successful publishing partnerships including O, The Oprah Magazine, Weight Watchers — and Williams-Sonoma. With more than 380 back listed titles, Oxmoor House books are distributed to the trade by Sunset Books of Menlo Park, CA. Birmingham, Alabama-based Southern Progress Corporation is a subsidiary of Time Inc.
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